Case studies
We took the whole account. Then everything moved.
Golden Discs, a national entertainment retailer, ran flat for two years. In June 2024 we took over Google, Meta and TikTok as one account — and the numbers turned.
A flat account. Then June 2024.
For two years this account's performance held flat. We took over Google, Meta and TikTok as one in June 2024. What follows is what changed — revenue, efficiency, the channel mix, and TikTok's rise — each indexed to the handover so the shift is unmistakable.
Revenue growth accelerated once we took over
TTM revenue, indexed to the June 2024 handover (=100).
Ad efficiency recovered — and has held
TTM ROAS, indexed to the June 2024 handover (=100).
We rebalanced the mix toward what performs
Spend share by platform, by quarter.
TikTok matured into a top-performing channel
TikTok TTM ROAS, indexed to the handover window (=100).
The channels aren't separate. The account is.
Revenue up, efficiency recovered above its old peak, and TikTok built into a real channel — none of it sacrificed to fund the rest. Managing Google, Meta and TikTok as one account is what let us both build the effect and see it.
We pulled spend back. Everything else went up.
Meaghers Pharmacy's TikTok account, taken over in June 2024. We cut wasted spend and let efficiency do the work — ROAS up, cost-per-sale down, volume holding.
Doing more with less.
Taken over in June 2024, focused on TikTok. Every series is indexed to the handover (=100), so you can watch efficiency improve without a single spend figure — ROAS up, cost-per-acquisition down, volume holding on a lighter budget.
ROAS climbed steadily after handover
TTM ROAS, indexed to June 2024 (=100).
Cost per acquisition fell 28%
TTM cost-per-acquisition, indexed to June 2024 (=100). Lower is better.
Spend down, revenue holding
TTM spend vs. revenue, both indexed to June 2024 (=100).
More units, on a lighter budget
TTM units sold, indexed to June 2024 (=100). Spend over the same period fell 24%.
Efficiency is a decision.
Pulling spend back to 76% of its old level while units held at 106% isn't luck — it's active management. We reallocated toward what converts and cut what didn't, and the account did more with less.
Why TikTok is the smarter ad investment.
Not our numbers — the market's. TikTok is compounding faster than Meta or Google on revenue, growth rate and audience. Source: Business of Apps.
The platform the others are chasing.
Public industry data, indexed for fair comparison — where TikTok sits against Meta and Google on revenue growth, growth rate and audience scale. Source: Business of Apps.
TikTok's ad revenue is compounding far faster
Platform revenue, indexed to each platform's own 2022 level (=100).
Still growing 2–4x faster, year after year
Year-over-year revenue growth rate, 2023 and 2024.
The audience has grown explosively
Monthly active users, indexed to 2020 (=100).
Hypergrowth hasn't slowed at scale
Platform revenue, indexed to 2020 (=100).
Full 2025 figures for Meta and Google were not yet available at time of writing.
The window is open now.
TikTok's economics are still improving while its audience keeps compounding. Getting in early — and running it as part of the whole account — is how you capture that curve before it flattens.